{"product_id":"does-it-work-10-principles-for-delivering-true-business-value-in-digital-marketing-hardcover-1","title":"Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eShane Atchison\u003c\/b\u003e (Author), \u003cb\u003eJason Burby\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIn this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWritten by POSSIBLE's Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. You'll learn how to: \u003c\/p\u003e \u003cp\u003e\u003cb\u003eSET GOALS: \u003c\/b\u003e Understand the importance of defining success and targets upfront for every initiative--and your business as a whole.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eINSPIRE BRILLIANT CREATIVE: \u003c\/b\u003e Leverage data and insights to empower and drive creativity, spark ideas and drive innovation.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMEASURE WHAT MATTERS: \u003c\/b\u003e Focus efforts on the things that matter and drive real improvement.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMAKE A DIFFERENCE: \u003c\/b\u003e Know that you have contributed to measureable success in whatever you do.\u003c\/p\u003e \u003cp\u003eIf you've ever wondered if your digital marketing is working, this book will help you reevaluate everything you're doing. By following 10 key principles, you'll be able to measure the data that really matters, launch the initiatives that really pay off, and inspire the creativity that really drives an effective campaign. You'll hear the personal insights of the world's greatest business leaders and the professional triumphs (and tumbles) of the world's biggest brands. You'll learn how to hire and inspire the rare creative \"unicorns\" who turn marketing into magic. You'll find new ways to turn data into ideas and obstacles into opportunities. You'll turn web site visitors into followers, followers into sharers, and sharers into your very best customers.\u003c\/p\u003e \u003cp\u003eIn our new world of small screens, big ideas, and even greater competition, you have to ask the tough questions if you want to succeed. \u003ci\u003eDoes it Work?\u003c\/i\u003e has the answers.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"As practical as a roadmap . . . it's a book that encourages leaps of imagination.\"\u003cbr\u003e \u003cb\u003e--from the foreword by Sir Martin Sorrell, CEO, WPP\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"An exceptional guide on how to drive results and make a difference in the ever-changing marketing industry. The principles in \u003ci\u003eDoes it Work?\u003c\/i\u003e . . . will have a hugely transformative impact on how you do business.\"\u003cbr\u003e \u003cb\u003e--Carolyn Everson, Vice President, Global Marketing Solutions, Facebook\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"In a world with an abundance of data, much of it free, it is remarkable that creativity and business profits are primarily faith-based. Jason and Shane ride to our rescue in \u003ci\u003eDoes it Work?\u003c\/i\u003e with ten illuminating principles that will transform your ability to leverage the Big Data opportunity.\"\u003cbr\u003e \u003cb\u003e--Avinash Kaushik, Marketing Evangelist, Google \u0026amp; Market Motive, and author of \u003ci\u003eWeb Analytics 2.0\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Highly approachable, pithy, real and very engaging. \u003ci\u003eDoes it Work?\u003c\/i\u003e is also perfect for any level of experience with actionable insights for strategy development and executional excellence.\"\u003cbr\u003e \u003cb\u003e--Kieran Hannon, CMO, Belkin International\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e'A yellow brick road of thinking that can help leading marketers take on the fragile balance between the art and the science of digital marketing.\"\u003cbr\u003e \u003cb\u003e--Michael Kotick, Brand Director, Nestlé Purina North America\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Over the years, I've worked with countless marketers who try to measure everything just because they can. \u003ci\u003eDoes it Work?\u003c\/i\u003e brings into sharp focus the only real metric that matters.\"\u003cbr\u003e \u003cb\u003e--Josh James, founder and CEO, Domo\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAs Global CEO of POSSIBLE, \u003cb\u003eShane Atchison\u003c\/b\u003e leads the company's long-term strategic vision, helping businesses and nonprofit organizations realize the potential of digital technology. Shane has also written extensively on the industry in forums as diverse as Fortune.com, \u003ci\u003eFast Company, \u003c\/i\u003e and \u003ci\u003eLinkedIn Today.\u003c\/i\u003e\u003cbr\u003e \u003cb\u003eJason Burby\u003c\/b\u003e serves as the CEO of the Americas for POSSIBLE. With 20 plus years of experience in digital strategy, he is known as a passionate advocate for using data to inform digital strategies and inspire creative ideas that really work.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eShane Atchison\u003c\/b\u003e is Global CEO of POSSIBLE, where he leads the company's long-term strategic vision of working with leading financial service organizations, consumer brands, start-ups, nonprofits, and community-based organizations, helping each realize the potential of the digital landscape and its impact on their business.\u003cbr\u003e \u003cb\u003eJason Burby\u003c\/b\u003e is President, Americas, POSSIBLE, where he leads the agency's senior client relationships, championing innovation and fuelling our belief in producing the best work that delivers results.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 368\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.92 x 9.1 x 6.73 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 22, 2015\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":42030224670800,"sku":"9780071847865","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/9540\/0016\/files\/aklmWFMwcEIrRU1mT2xzNnZRTXp3dz09_c8e745fd-c27d-481f-8424-4e04871bd943.webp?v=1771834159","url":"https:\/\/palm-malen-gift-shop-pmrc.myshopify.com\/products\/does-it-work-10-principles-for-delivering-true-business-value-in-digital-marketing-hardcover-1","provider":"Palm Malen Gift Shop -PMRC","version":"1.0","type":"link"}