{"product_id":"grown-up-digital-how-the-net-generation-is-changing-your-world-hardcover-2","title":"Grown Up Digital: How the Net Generation Is Changing Your World - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDon Tapscott\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Net Generation Has Arrived. \u003cbr\u003eAre you ready for it?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.\u003c\/p\u003e \u003cp\u003eThe bottom line is this: \u003ci\u003eIf you understand the Net Generation, you will understand the future. \u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIf you're a Baby Boomer or Gen-Xer: \u003ci\u003eThis is your field guide.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eA fascinating inside look at the Net Generation, \u003ci\u003eGrown Up Digital\u003c\/i\u003e is inspired by a $4 million private research study. \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled \"screenagers\" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGrown Up Digital\u003c\/i\u003e reveals: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow the brain of the Net Generation processes information \u003c\/li\u003e\n\u003cli\u003eSeven ways to attract and engage young talent in the workforce \u003c\/li\u003e\n\u003cli\u003eSeven guidelines for educators to tap the Net Gen potential \u003c\/li\u003e\n\u003cli\u003eParenting 2.0: There's no place like the new home \u003c\/li\u003e\n\u003cli\u003eCitizen Net: How young people and the Internet are transforming democracy \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eToday's young people are using technology in ways you could never imagine. Instead of passively watching television, the \"Net Geners\" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.\u003c\/p\u003e \u003cp\u003eThe Digital Age is here. The Net Generation has arrived. \u003ci\u003eMeet the future.\u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"A MUST READ...if you understand the Net Generation, you will understand the future.\"--\u003ci\u003eThe New York Times\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"A fascinating look at how young people are transforming our culture. The bottom line: An insightful, data-rich analysis with broad implications for managers, marketers, and politicians.\" \u003cb\u003e\u003ci\u003e-BusinessWeek\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"A thoughtful antithesis to entrenched and sometimes alarmist managerial opposition to internet-influenced behaviours.\"\u003cb\u003e--\u003ci\u003eThe Financial Times\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Demonstrates the world-changing power of the Net Generation.\"\u003cb\u003e--Eric Schmidt Chairman \u0026amp; CEO, Google\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"In the past two years, Don Tapscott has overseen a $4.5m study of nearly 8,000 people in 12 countries born between 1978 and 1994. In \u003ci\u003eGrown Up Digital\u003c\/i\u003e he uses the results to paint a portrait of this generation that is entertaining, optimistic, and convincing.\"\u003cb\u003e\u003ci\u003e-The Economist\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eGrown Up Digital\u003c\/i\u003e paints a generally encouraging picture . . . an optimistic view of how humans are evolving to engage with technology. Literally evolving: Mr. Tapscott cites scientific research that people who use digital media from a young age have different brain development than those who don't. . . . Republicans and Democrats, conservatives and liberals alike, can draw lessons about the expectations of young people raised on real-time access to deep layers of information.\" \u003cb\u003e\u003ci\u003e-The Wall Street Journal\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMEET THE NET GENERATION.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"No one has been a more informed commentator on the transformative impact of the digital age than Don Tapscott.\"\u003cbr\u003e\u003cb\u003e--Brad Anderson, Chairman \u0026amp; CEO, Best Buy\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Don Tapscott provides an exciting roadmap to surviving and thriving in the Connected Era.\"\u003cbr\u003e\u003cb\u003e--Michael S. Dell, Chairman \u0026amp; CEO, Dell\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Don Tapscott nails it. A must read.\"\u003cbr\u003e\u003cb\u003e--Richard Florida, author, \u003ci\u003eWho's Your City?\u003c\/i\u003e and \u003ci\u003eThe Rise of the Creative Class\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"For anyone leading a talent-based organization, \u003ci\u003eGrown Up Digital\u003c\/i\u003e is an essential read.\"\u003cbr\u003e\u003cb\u003e--William D. Green, Chairman \u0026amp; CEO, Accenture\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"The first guide to the land of the Net Generation that should be read both by visitors and residents alike.\"\u003cbr\u003e\u003cb\u003e--Nicholas Negroponte, Founder \u0026amp; Chairman, One Laptop Per Child\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"In \u003ci\u003eGrown Up Digital\u003c\/i\u003e, Tapscott uniquely shows how to harvest the big contributions this Net Generation has to offer.\"\u003cbr\u003e\u003cb\u003e--Frederick W. Smith, Chairman, President \u0026amp; CEO, FedEx\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Don Tapscott is one of the world's leading cyber gurus.\"\u003cbr\u003e\u003cb\u003e--Al Gore\u003c\/b\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDon Tapscott\u003c\/b\u003e is Chairman of the nGenera Innovation Network and an adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. He is an international bestselling author or coauthor of eleven books, including \u003ci\u003eWikinomics, Paradigm Shift\u003c\/i\u003e, and \u003ci\u003eThe Digital Economy\u003c\/i\u003e. Link in with the net generation at grownupdigital.com.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 384\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.16 x 9.22 x 6.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 01, 2008\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":42026617372752,"sku":"9780071508636","price":55.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/9540\/0016\/files\/OUhld00rMDUxanY4UUd6c0xxVU9Udz09_f20e6506-ecf7-450f-96f4-f6116b3a4148.webp?v=1771831114","url":"https:\/\/palm-malen-gift-shop-pmrc.myshopify.com\/products\/grown-up-digital-how-the-net-generation-is-changing-your-world-hardcover-2","provider":"Palm Malen Gift Shop -PMRC","version":"1.0","type":"link"}