{"product_id":"imagery-and-text-a-dual-coding-theory-of-reading-and-writing-paperback","title":"Imagery and Text: A Dual Coding Theory of Reading and Writing - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMark Sadoski\u003c\/b\u003e (Author), \u003cb\u003eAllan Paivio\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eImagery and Text, Second Edition\u003c\/em\u003e extends the first edition's unified theory of cognition in literacy from the perspective of Dual Coding Theory (DCT), one of the most influential and empirically sound theories of cognition ever developed. This theory provides a comprehensive, systematic account of all major aspects of literacy including decoding, comprehension, and response in reading and composing in writing. The Second Edition updates DCT as a scientific theory, a cognitive theory, an embodied theory, and a constructivist theory of literacy. New content includes a detailed account of the decoding process and its integral connection to comprehension, a new program of research on DCT in composing text, a review of neuroscientific support, and increased attention to multimedia literacy, socio-cultural influences, and recent educational applications. More than any other theory, DCT explains how both verbal and nonverbal cognition are woven together through all aspects of literacy. Written in concise chapters with illustrative examples, \u003ci\u003eImagery and Text\u003c\/i\u003e is approachable for both students and advanced scholars in the field of literacy.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMark Sadoski\u003c\/strong\u003e is Director of Educational Development and a Professor in the Department of Humanities in Medicine at the Texas A\u0026amp;M Health Science Center College of Medicine and a member of the Department of Educational Psychology and the Department of Teaching, Learning, and Culture at Texas A\u0026amp;M University.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAllan Paivio\u003c\/strong\u003e is Emeritus Professor of Psychology, University of Western Ontario, Canada.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 155\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.4 x 8.9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 18, 2012\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":42191868231760,"sku":"9780415898485","price":122.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/9540\/0016\/files\/Y2hYbVJsTk1uMUw2RzQ2ZmdFY3lyZz09.webp?v=1774939856","url":"https:\/\/palm-malen-gift-shop-pmrc.myshopify.com\/products\/imagery-and-text-a-dual-coding-theory-of-reading-and-writing-paperback","provider":"Palm Malen Gift Shop -PMRC","version":"1.0","type":"link"}