{"product_id":"internet-management-for-nonprofits-strategies-tools-and-trade-secrets-hardcover","title":"Internet Management for Nonprofits: Strategies, Tools and Trade Secrets - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eTed Hart\u003c\/b\u003e (Author), \u003cb\u003eJames M. Greenfield\u003c\/b\u003e (Author), \u003cb\u003eSteve Maclaughlin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications. \u003ci\u003eNonprofit Internet Management\u003c\/i\u003e reveals how current technologies can be utilized in full measure most effectively by nonprofits and addresses how to manage various applications for maximum benefit to internal operations and community service.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCovers management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, and sample communications techniques\u003c\/li\u003e \u003cli\u003eIncludes chapters written by leading Internet professionals\u003c\/li\u003e \u003cli\u003eIn-depth discussion of Website design, technology trends, social networks, managing the organization using online tools, E-governance and board leadership, prospect research and donor modeling, volunteer recruitment and management, mobile technology, stewardship and relationship management, and green technology applications\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFilled with case studies, \u003ci\u003eNonprofit Internet Management\u003c\/i\u003e also includes screenshots, tables, worksheets and checklists. It's an essential resource for every nonprofit organization operating in our modern wired world.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003eThe twenty-first century belongs to a new generation, a generation that's plugged in, online, and never out of touch. Ever. It's no secret that if your nonprofit wants to reach more people, it's got to better manage its use of the Internet as a means of educating, cultivating, soliciting, and communicating with current and potential donors. After all, your competitors are doing it! \u003c\/p\u003e\u003cp\u003eRevealing how your nonprofit can put current technologies to full use for full benefit, \u003ci\u003eInternet Management for Nonprofits\u003c\/i\u003e demystifies Internet management with strategies you can put to use right away. Now you can leverage the Internet's capabilities--from social media, Web 2.0, and online metrics to online giving analytics, effective Web design, and mobile technology--with practical advice from experts in the field to help improve your technology strategies and truly see measurable results.\u003c\/p\u003e \u003cp\u003eHere, you'll find workable guidance on: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eEffective management and leadership tools\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eThe art of listening\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to manage your organization using online tools\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eImplementing e-governance successfully\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eRaising funds and awareness more efficiently with Web 2.0 tools\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eInsight tools for surviving and thriving\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eVolunteer recruitment and retention strategies for the nonprofit leader\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eLeveraging the Internet to fundraise internationally\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eE-mail marketing and direct mail are still proven marketing and fundraising methods. But it's time to boost your organization's efforts through the Internet. Packed with management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, sample communications techniques, and much more, \u003ci\u003eInternet Management for Nonprofits\u003c\/i\u003e helps you take it step by step, with vital ideas on making your Internet marketing and communications strategies and fundraising more effective in these rapidly changing times.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eINTERNET MANAGEMENT FOR NONPROFITS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe twenty-first century belongs to a new generation, a generation that's plugged in, online, and never out of touch. Ever. It's no secret that if your nonprofit wants to reach more people, it's got to better manage its use of the Internet as a means of educating, cultivating, soliciting, and communicating with current and potential donors. After all, your competitors are doing it! \u003c\/p\u003e\u003cp\u003eRevealing how your nonprofit can put current technologies to full use for full benefit, \u003ci\u003eInternet Management for Nonprofits\u003c\/i\u003e demystifies Internet management with strategies you can put to use right away. Now you can leverage the Internet's capabilities--from social media, Web 2.0, and online metrics to online giving analytics, effective Web design, and mobile technology--with practical advice from experts in the field to help improve your technology strategies and truly see measurable results. \u003c\/p\u003e\u003cp\u003eHere, you'll find workable guidance on: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eEffective management and leadership tools\u003c\/li\u003e \u003cli\u003eThe art of listening\u003c\/li\u003e \u003cli\u003eHow to manage your organization using online tools\u003c\/li\u003e \u003cli\u003eImplementing e-governance successfully\u003c\/li\u003e \u003cli\u003eRaising funds and awareness more efficiently with Web 2.0 tools\u003c\/li\u003e \u003cli\u003eInsight tools for surviving and thriving\u003c\/li\u003e \u003cli\u003eVolunteer recruitment and retention strategies for the nonprofit leader\u003c\/li\u003e \u003cli\u003eLeveraging the Internet to fundraise internationally\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eE-mail marketing and direct mail are still proven marketing and fundraising methods. But it's time to boost your organization's efforts through the Internet. Packed with management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, sample communications techniques, and much more, \u003ci\u003e Internet Management for Nonprofits\u003c\/i\u003e helps you take it step by step, with vital ideas on making your Internet marketing and communications strategies and fundraising more effective in these rapidly changing times.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTED HART, ACFRE, \u003c\/b\u003e is considered one of the foremost experts in both online and traditional fundraising around the world. He has more than twenty-four years' experience in nonprofit management and fundraising. He serves as CEO of Hart Philanthropic Services (tedhart.com), an international consultancy to nonprofits and NGOs, providing serious solutions to nonprofit challenges both online and offline. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eSTEVE MACLAUGHLIN\u003c\/b\u003e has spent more than fourteen years building successful online initiatives with a broad range of Fortune 500 firms, government and educational institutions, and nonprofit organizations across the world. Steve is currently Director of Internet Solutions at Blackbaud and is responsible for leading how the company provides online solutions for its clients. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eJAMES M. GREENFIELD\u003c\/b\u003e has served since 1962 as a fundraising executive to three universities and five hospitals on the East and West Coasts and in between. He retired from Hoag Memorial Presbyterian Hospital in 2001 after fourteen years as Senior Vice President, Resource Development, and as Executive Director, Hoag Hospital Foundation, where more than $120 million was raised during his tenure. \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePHILIP H. GEIER JR., \u003c\/b\u003e is a dedicated communications industry leader and activist who defined the modern advertising holding company, and is widely recognized for having championed and personally embodied the client-centric business model. In February 2001, Geier formed The Geier Group LLC to provide consulting\/advisory services in marketing, communications and venture capital.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 432\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.36 x 10.02 x 7.58 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 19, 2010\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":42202165903440,"sku":"9780470539569","price":56.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/9540\/0016\/files\/ZnJKOHAxMEQxZTRBSzdhdDRQaVpGdz09.webp?v=1775357443","url":"https:\/\/palm-malen-gift-shop-pmrc.myshopify.com\/products\/internet-management-for-nonprofits-strategies-tools-and-trade-secrets-hardcover","provider":"Palm Malen Gift Shop -PMRC","version":"1.0","type":"link"}