{"product_id":"join-the-conversation-how-to-engage-marketing-weary-consumers-with-the-power-of-community-dialogue-and-partnership-hardcover","title":"Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJoseph Jaffe\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWith the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In \u003ci\u003eJoin the Conversation, \u003c\/i\u003e Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThroughout the history of advertising and marketing, communicating with consumers has been a one-way street. Marketers produced and disseminated messages and customers consumed them whether they liked them or not. Today, every person sees thousands of advertisements a day--and totally ignores the vast majority of them. Yet, companies still spend billions of dollars each year yelling at customers who don't want to hear it.\u003c\/p\u003e \u003cp\u003eIn this follow-up to his bestselling book, Life After the 30-Second Spot, author Joseph Jaffe explains how marketers must adapt to the brave new world of the Internet, social media and networking, consumer-generated content, blogs, and podcasts by joining the rich, deep, and meaningful customer conversations already in progress.\u003c\/p\u003e \u003cp\u003eConsumers today are active participants in the advertising process, not silent targets and sitting ducks for one-way communication. Forget about the medium being the message; today, consumers are both the medium and the message. The future is bright for organizations that can join the ongoing dialog and leverage their customer relationships to build win-win situations for businesses, brands, and individuals. Through the power of community, dialog, and partnership, marketers finally have the power to talk with consumers rather than at them.\u003c\/p\u003e \u003cp\u003eTraditional marketing is a red flag smart consumers can see from a mile away; an outdated idea lurching toward them with the same predictable exhortations and tired come-ons. They've had enough, and it's time to change the dynamic. When marketing is a conversation, marketers can get to know their consumers as individuals, not as silent members of a faceless demographic subsection. Join the Conversation uses real-world brands and companies, real case studies, and real conversations to reveal how to talk to customers--and how to get them talking about you.\u003c\/p\u003e \u003cp\u003eIt's time for marketing and marketers to become more meaningful and authentic, or they will both become obsolete. Totally practical and brilliantly revolutionary, Join the Conversation reveals the future of marketing and how you and your company can march boldly into it.\u003c\/p\u003e \u003cp\u003eJoin the conversation today at www.jointheconversation.us or through Jaffe's daily blog and podcast, Jaffe Juice (www.jaffejuice.com).\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThroughout the history of advertising and marketing, communicating with consumers has been a one-way street. Marketers produced and disseminated messages and customers consumed them whether they liked them or not. Today, every person sees thousands of advertisements a day--and totally ignores the vast majority of them. Yet, companies still spend billions of dollars each year yelling at customers who don't want to hear it. \u003c\/p\u003e\u003cp\u003eIn this follow-up to his bestselling book, \u003ci\u003eLife After the 30-Second Spot, \u003c\/i\u003e author Joseph Jaffe explains how marketers must adapt to the brave new world of the Internet, social media and networking, consumer-generated content, blogs, and podcasts by joining the rich, deep, and meaningful customer conversations already in progress. \u003c\/p\u003e\u003cp\u003eConsumers today are active participants in the advertising process, not silent targets and sitting ducks for one-way communication. Forget about the medium being the message; today, consumers are both the medium \u003ci\u003eand\u003c\/i\u003e the message. The future is bright for organizations that can join the ongoing dialog and leverage their customer relationships to build win-win situations for businesses, brands, and individuals. Through the power of community, dialog, and partnership, marketers finally have the power to talk \u003ci\u003ewith\u003c\/i\u003e consumers rather than at them. \u003c\/p\u003e\u003cp\u003eTraditional marketing is a red flag smart consumers can see from a mile away; an outdated idea lurching toward them with the same predictable exhortations and tired come-ons. They've had enough, and it's time to change the dynamic. When marketing is a conversation, marketers can get to know their consumers as individuals, not as silent members of a faceless demographic subsection. \u003ci\u003eJoin the Conversation\u003c\/i\u003e uses real-world brands and companies, real case studies, and real conversations to reveal how to talk to customers--and how to get them talking about you. \u003c\/p\u003e\u003cp\u003eIt's time for marketing and marketers to become more meaningful and authentic, or they will both become obsolete. Totally practical and brilliantly revolutionary, \u003ci\u003eJoin the Conversation\u003c\/i\u003e reveals the future of marketing and how you and your company can march boldly into it.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJOSEPH JAFFE\u003c\/b\u003e is President and founder of crayon, LLC. crayon is a new marketing innovation company specializing in interrupting the status quo, joining the conversation, and effecting transformational change through well-structured experimentation, using a bold mix of alternatives to traditional advertising (www.crayonville.com). Prior to crayon, he was president and founder of Jaffe, LLC, and director of Interactive Media at TBWA\\Chiat\\Day and OMD USA. His clients have included The Coca-Cola Company, American Airlines, Starwood Hotels, Procter \u0026amp; Gamble, Kmart, Absolut Vodka, and Google. He is currently a Senior Fellow at the Center for the Digital Future at the USC Annenberg School. \u003c\/p\u003e\u003cp\u003eJoin the conversation today at \u003ci\u003ewww.jointheconversation.us\u003c\/i\u003e or through Jaffe's daily blog and podcast, Jaffe Juice \u003ci\u003e(www.jaffejuice.com)\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.07 x 9.24 x 6.04 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 01, 2007\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":42202020479056,"sku":"9780470137321","price":36.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/9540\/0016\/files\/UnBDajU0Z1N3MC80Y0FyTUxEbEVqZz09.webp?v=1775328678","url":"https:\/\/palm-malen-gift-shop-pmrc.myshopify.com\/products\/join-the-conversation-how-to-engage-marketing-weary-consumers-with-the-power-of-community-dialogue-and-partnership-hardcover","provider":"Palm Malen Gift Shop -PMRC","version":"1.0","type":"link"}