{"product_id":"news-that-matters-television-and-american-opinion-paperback","title":"News That Matters: Television and American Opinion - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eShanto Iyengar\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAlmost twenty-five years ago, Shanto Iyengar and Donald R. Kinder first documented a series of sophisticated and innovative experiments that unobtrusively altered the order and emphasis of news stories in selected television broadcasts. Their resulting book \u003ci\u003eNews That Matters, \u003c\/i\u003e now hailed as a classic by scholars of political science and public opinion alike, is here updated for the twenty-first century, with a new preface and epilogue by the authors. Backed by careful analysis of public opinion surveys, the authors show how, despite changing American politics, those issues that receive extended coverage in the national news become more important to viewers, while those that are ignored lose credibility. Moreover, those issues that are prominent in the news stream continue to loom more heavily as criteria for evaluating the president and for choosing between political candidates.\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eNews That Matters\u003c\/i\u003e does matter, because it demonstrates conclusively that television newscasts powerfully affect opinion. . . . All that follows, whether it supports, modifies, or challenges their conclusions, will have to begin here.\"-\u003ci\u003eThe Public Interest\u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eShanto Iyengar \u003c\/b\u003eis the Harry and Norman Chandler Professor of Communication, professor of political science, and director of the Political Communication Lab at Stanford University. He is the author of\u003ci\u003e\u003c\/i\u003eseveral other books. \u003cb\u003eDonald R. Kinder\u003c\/b\u003e is the Philip E. Converse Collegiate Professor in the Department of Political Science and professor of psychology and research professor in the Center for Political Studies of the Institute for Social Research at the University of Michigan, as well as the author of several additional books.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 216\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 8.8 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 01, 2010\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":42039706648656,"sku":"9780226388588","price":57.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/9540\/0016\/files\/SUttcGxtZDhXOUJja0xjcHVieE4zdz09.webp?v=1771841694","url":"https:\/\/palm-malen-gift-shop-pmrc.myshopify.com\/products\/news-that-matters-television-and-american-opinion-paperback","provider":"Palm Malen Gift Shop -PMRC","version":"1.0","type":"link"}