{"product_id":"on-target-how-the-worlds-hottest-retailer-hit-a-bulls-eye-hardcover","title":"On Target: How the World's Hottest Retailer Hit a Bull's-Eye - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLaura Rowley\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThe first behind-the-scenes look at the stunning success of America's hippest discount retailer\u003cbr\u003e Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy. An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.\u003cbr\u003e Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you've ever shopped at Target you've probably felt the same way, roaming the aisles for an hour or two, enjoying the great merchandise, clean -environment, and impeccable customer service. But low prices and quality products aren't the only factors that distinguish Target from its competition. It's the \"human touch''-- which almost all other discount stores lack today--that draws people back to Target time and again.\u003c\/p\u003e \u003cp\u003eFounded in 1962 by Minnesota-based department store Dayton's, Target exploded in popularity during the mid-1990s and continues its success today. For overfour decades, through its edgy products, innovative store designs, -memorable image campaigns, and remarkably generous philanthropy, Target--the discount chain with the trademark -bull's-eye--has developed a cult-like -following among American shoppers. With exclusive merchandising partnerships with designers such as Michael Graves, Mossimo, and Todd Oldham, \"Tar-zhay,\" as some like to refer to one of America's most profitable -retailers, has made it hip to be spare by selling bargains \u003ci\u003eand\u003c\/i\u003e cachet. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eOn Target, \u003c\/i\u003e award-winning business journalist Laura Rowley skillfully -uncovers--through vivid firsthand stories, candid interviews, and in-depth research--the strategies, motivations, and leaders behind the Target phenomenon, and examines how they have led to such runaway success. You'll go behind the cash registers and down the aisles as Rowley takes a close look at: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow the seeds tor Target's culture were planted in its unique retail history\u003c\/li\u003e \u003cli\u003eHow Target reinvented the discount store concept, carving a niche that would allow it to thrive even in the shadow of industry giant Wal-Mart\u003c\/li\u003e \u003cli\u003eHow Target's best practices in management, merchandising, marketing, -operations, and corporate giving have combined to make it one of the most successful retailers of the new millennium\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eOn Target\u003c\/i\u003e is the first behind-the-scenes look at the stunning success of America's hippest discount retailer. Both insightful and entertaining, \u003ci\u003eOn Target\u003c\/i\u003e offers a rare glimpse into a company that closed the gap between quality and cost--and in doing so created a concept that hit the bull's-eye\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLAURA ROWLEY\u003c\/b\u003e is an award-winning television and print journalist specializing in -business. She is the personal finance and career columnist for \u003ci\u003eSelf\u003c\/i\u003e magazine. Her work has also appeared in the \u003ci\u003eNew York Times, Parents\u003c\/i\u003e, and \u003ci\u003eNewsweek.\u003c\/i\u003e She spent five years with CNN business news in New York. She produced live segments and reported on air for \u003ci\u003eYour Money\u003c\/i\u003e and \u003ci\u003eBusiness Unusual.\u003c\/i\u003e For the latter program, she profiled numerous Fortune 500 companies including Walgreen, Tupperware\u003csup\u003e(R)\u003c\/sup\u003e, and DeVry, Inc. Rowley has also appeared on \u003ci\u003eGood Morning America, \u003c\/i\u003e Oxygen Media, and CNBC.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.4 x 6.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 31, 2003\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":42204911599696,"sku":"9780471250678","price":57.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/9540\/0016\/files\/NDcyT2Y2NkZKRGhGL3hnRVpYb01NUT09.webp?v=1775487049","url":"https:\/\/palm-malen-gift-shop-pmrc.myshopify.com\/products\/on-target-how-the-worlds-hottest-retailer-hit-a-bulls-eye-hardcover","provider":"Palm Malen Gift Shop -PMRC","version":"1.0","type":"link"}