{"product_id":"seducing-the-subconscious-the-psychology-of-emotional-influence-in-advertising-hardcover","title":"Seducing the Subconscious: The Psychology of Emotional Influence in Advertising - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRobert Heath\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eOur relationship with ads: it's complicated\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eA must-read for anyone intrigued by the role and influence of the ad world, \u003ci\u003eSeducing the Subconscious\u003c\/i\u003e explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, \u003ci\u003eSeducing the Subconscious\u003c\/i\u003e shows us just how strange and complicated our relationship is with the ads we see every day.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eWe have a love-hate relationship with advertising. Adverts serve a purpose--they keep us in touch with new products and ideas, and at their best, ingenious campaigns provide entertainment. But we also worry that advertising can get 'under our radar' in some way and might affect us without our knowledge. For this reason, we ignore it: we think if we don't pay attention to it, we won't remember it, and it won't influence us. \u003c\/p\u003e\u003cp\u003eBut, paradoxically, ignoring advertising can actually lend it greater power. Dr. Robert Heath, a pioneering researcher in the field of brand communications, reveals that \u003ci\u003ehow\u003c\/i\u003e we process advertising--both at a subconscious and semiconscious level--can actually increase the influence it has on our emotions, the underlying drivers of our decisions and relationships. Utilizing extensive psychological and neuroscientific research, \u003ci\u003eSeducing the Subconscious\u003c\/i\u003e reveals how this brave new advertising world works, using illustrative examples of advertising campaigns that have been hugely successful without anyone quite being able to recall what they were trying to communicate.\u003c\/p\u003e \u003cp\u003eKnowledge, or perhaps awareness, Dr. Heath shows, truly is power. Whether advertising executives are trying to harness it, or average consumers are looking to defend themselves, one thing is certain: we cannot afford to ignore it.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eDr. Robert Heath\u003c\/b\u003e has a worldwide reputation as an expert in the role of emotion and attention in the field of brand communication. In 2001 he developed the Low Attention Processing Model of advertising, after which he published the best-selling monograph \u003ci\u003eThe Hidden Power of Advertising\u003c\/i\u003e. His published research has garnered him major prizes, including the dual award of the MRS David Winton and ISBA Prizes. Dr. Heath is a Senior Lecturer in Advertising at University of Bath School of Management and a Board Member of the Wharton Global Future of Advertising Project.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 264\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 9.1 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 09, 2012\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":42204713123920,"sku":"9780470974889","price":67.41,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/9540\/0016\/files\/QUVjQjhZQWdEcmtidzF2OHNVb2YyUT09.webp?v=1775465461","url":"https:\/\/palm-malen-gift-shop-pmrc.myshopify.com\/products\/seducing-the-subconscious-the-psychology-of-emotional-influence-in-advertising-hardcover","provider":"Palm Malen Gift Shop -PMRC","version":"1.0","type":"link"}