{"product_id":"social-media-law-for-business-a-practical-guide-for-using-facebook-twitter-google-and-blogs-without-stepping-on-legal-land-mines-paperback","title":"Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eGlen Gilmore\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eHow to Avoid Legal Pitfalls on Social Media \u003c\/p\u003e\u003cp\u003eSocial media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, \u003ci\u003eSocial Media Law for Business\u003c\/i\u003e reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: \u003c\/p\u003e\u003cp\u003e Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"Glen Gilmore stands alone as the authority on social media law. \u003cb\u003eSocial Media Law for Business\u003c\/b\u003e should become a ready reference for business leaders and digital marketers.\"\u003c\/i\u003e -- MARK SCHAEFER, bestselling author of \u003ci\u003eReturn on Influence\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right.\"\u003c\/i\u003e -- PETER METHOT, managing director of executive education at Rutgers Business School\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success.\"\u003c\/i\u003e -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of \u003ci\u003eWomen in High Gear\u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGlen Gilmore, Esq.\u003c\/b\u003e, is a social media marketing strategist, educator, and attorney, who is a Forbes Top 50 Social Media Power Influencer and an Onalytica Top 100 Thought Leader. Named a \"Twitter powerhouse\" by the \u003ci\u003eHuffington Post\u003c\/i\u003e, he teaches social media law and digital marketing at Rutgers University.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 8.1 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 10, 2014\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":42030879604816,"sku":"9780071799607","price":53.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/9540\/0016\/files\/aHA1bEpBb3pqTFMveWFEUjFXVWk4dz09.webp?v=1771834586","url":"https:\/\/palm-malen-gift-shop-pmrc.myshopify.com\/products\/social-media-law-for-business-a-practical-guide-for-using-facebook-twitter-google-and-blogs-without-stepping-on-legal-land-mines-paperback","provider":"Palm Malen Gift Shop -PMRC","version":"1.0","type":"link"}