{"product_id":"the-economics-of-attention-style-and-substance-in-the-age-of-information-paperback","title":"The Economics of Attention: Style and Substance in the Age of Information - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRichard A. Lanham\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIf economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but \u003ci\u003estyle\u003c\/i\u003e, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. For Lanham, the arts and letters are the disciplines that study how human attention is allocated and how cultural capital is created and traded. In an economy of attention, style and substance change places. The new attention economy, therefore, will anoint a new set of moguls in the business world-not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts. \u003cp\u003e\u003c\/p\u003e Lanham's \u003ci\u003eThe Electronic Word\u003c\/i\u003e was one of the earliest and most influential books on new electronic culture. \u003ci\u003eThe Economics of Attention\u003c\/i\u003e builds on the best insights of that seminal book to map the new frontier that information technologies have created.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eRichard A. Lanham\u003c\/b\u003e is professor emeritus of English at the University of California, Los Angeles, and president of Rhetorica, Inc., a consulting and editorial services company. He is the author of numerous books, including \u003ci\u003eThe Electronic Word: Democracy, Technology, and the Arts\u003c\/i\u003e, also published by the University of Chicago Press.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 326\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.91 x 8.91 x 6.12 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 01, 2007\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":42039347675216,"sku":"9780226468679","price":46.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/9540\/0016\/files\/MUpKcmtrNGthOGJlZVFINXluMVlDQT09.webp?v=1771841478","url":"https:\/\/palm-malen-gift-shop-pmrc.myshopify.com\/products\/the-economics-of-attention-style-and-substance-in-the-age-of-information-paperback","provider":"Palm Malen Gift Shop -PMRC","version":"1.0","type":"link"}