{"product_id":"the-total-survey-error-approach-a-guide-to-the-new-science-of-survey-research-paperback","title":"The Total Survey Error Approach: A Guide to the New Science of Survey Research - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eHerbert F. Weisberg\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled \u003ci\u003eThe New Science of Public Opinion Measurement\u003c\/i\u003e. At the time, though, survey research was in its infancy, and only now, six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Herbert F. Weisberg's handbook presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys-from measurement and nonresponse error to coverage and sampling error. Each chapter is built on theoretical elements drawn from specific disciplines, such as social psychology and statistics, and follows through with detailed treatments of the specific types of error and their potential solutions. Throughout, Weisberg is attentive to survey constraints, including time and ethical considerations, as well as controversies within the field and the effects of new technology on the survey process-from Internet surveys to those completed by phone, by mail, and in person. Practitioners and students will find this comprehensive guide particularly useful now that survey research has assumed a primary place in both public and academic circles.\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003eIn 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled \u003ci\u003eThe New Science of Public Opinion Measurement\u003c\/i\u003e. At the time, though, survey research was in its infancy, and only now, more than six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach. \u003cbr\u003e Herbert F. Weisberg's handbook presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys--from measurement and nonresponse error to coverage and sampling error. Built on theoretical elements of specific disciplines such as social psychology and statistics, each chapter provides detailed treatments of the specific types of error and their potential solutions. Throughout, Weisberg is attentive to survey constraints, including time and ethical considerations, as well as controversies within the field and the effects of new technology on the survey process--in Internet surveys as well as those completed by phone, by mail, and in person. Practitioners and students will find this comprehensive guide particularly useful now that survey research has assumed a primary place in public and academic circles. \u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eHerbert F. Weisberg\u003c\/b\u003e is professor of political science and director of the Center for Survey Research at The Ohio State University. He is coauthor of \u003ci\u003eIntroduction to Survey Research, Polling, and Data Analysis\u003c\/i\u003e, now in its third edition.\u003cbr\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.03 x 8.98 x 6.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 01, 2005\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":42098556731472,"sku":"9780226891286","price":86.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/9540\/0016\/files\/M3dLRTRPT21DVTRrWHgxRGg4bFhFdz09.webp?v=1771948634","url":"https:\/\/palm-malen-gift-shop-pmrc.myshopify.com\/products\/the-total-survey-error-approach-a-guide-to-the-new-science-of-survey-research-paperback","provider":"Palm Malen Gift Shop -PMRC","version":"1.0","type":"link"}