{"product_id":"what-women-watched-daytime-television-in-the-1950s-paperback","title":"What Women Watched: Daytime Television in the 1950s - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMarsha F. Cassidy\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this pathfinding book, based on original archival research, Marsha F. Cassidy offers the first thorough analysis of daytime television's earliest and most significant women's genres, appraising from a feminist perspective what women watched before soap opera rose to prominence.\u003c\/p\u003e \u003cp\u003eAfter providing a comprehensive history of the early days of women's programming across the nation, Cassidy offers a critical discussion of the formats, programs, and celebrities that launched daytime TV in America-Kate Smith's variety show and the famed singer's unsuccessful transition from patriotic radio star to 1950s TV idol; the \"charm boys\" Garry Moore, Arthur Godfrey, and Art Linkletter, whose programs honored women's participation but in the process established the dominance of male hosts on TV; and the \"misery shows\" \u003ci\u003eStrike It Rich\u003c\/i\u003e and \u003ci\u003eGlamour Girl\u003c\/i\u003e and the controversy, both critical and legal, they stirred up.\u003c\/p\u003e \u003cp\u003eCassidy then turns to NBC's \u003ci\u003eHome\u003c\/i\u003e show, starring the urbane Arlene Francis, who infused the homemaking format with Manhattan sophistication, and the ambitious daily anthology drama \u003ci\u003eMatinee Theater\u003c\/i\u003e, which strove to differentiate itself from soap opera and become a national theater of the air. She concludes with an analysis of four popular audience participation shows of the era-the runaway hit \u003ci\u003eQueen for a Day\u003c\/i\u003e; Ralph Edwards's daytime show of surprises, \u003ci\u003eIt Could Be You\u003c\/i\u003e; \u003ci\u003eWho Do You Trust?\u003c\/i\u003e, starring a youthful Johnny Carson; and \u003ci\u003eThe Big Payoff\u003c\/i\u003e, featuring Bess Myerson, the country's first Jewish Miss America. Cassidy's close feminist reading of these shows clearly demonstrates how daytime TV mirrored the cultural pressures, inconsistencies, and ambiguities of the postwar era.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarsha F. Cassidy teaches popular culture and media studies in the Department of English at the University of Illinois at Chicago.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 276\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.67 x 8.5 x 5.76 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 01, 2005\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":42111378227280,"sku":"9780292706279","price":57.31,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/9540\/0016\/files\/Q2xYMHdQQWhWdEJtb3hBODZKaGJCZz09.webp?v=1772571093","url":"https:\/\/palm-malen-gift-shop-pmrc.myshopify.com\/products\/what-women-watched-daytime-television-in-the-1950s-paperback","provider":"Palm Malen Gift Shop -PMRC","version":"1.0","type":"link"}