Running an Effective Investor Relations Department: A Comprehensive Guide - Hardcover

by Steven M. Bragg (Author)

The ultimate guide to investor relations

Your one-stop resource for everything pertaining to your company's dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information. From creating and properly communicating a company's investment story, to dealing with both the sell side and buy side of the investment community, to providing guidance, and the form and frequency of that guidance, this authoritative resource covers it all.

• Addresses every possible area of the investor relations profession
• Includes chapters covering disclosure, forward-looking statements, guidance, event management, and twenty other topics
• Other titles by Bragg: The Vest Pocket Controller, Accounting Best Practices, Sixth Edition, and Just-in-Time Accounting, Third Edition

Practical and thorough, this book offers the world-class guidance you need to effectively manage your investor relations department.

Front Jacket

RUNNING AN EFFECTIVE INVESTOR RELATIONS DEPARTMENT

A Comprehensive Guide

Create a resonating corporate message for the investment community. Navigate the various constituencies you deal with on an ongoing basis--analysts, brokers, investors, bankers, credit rating agencies, and the board of directors. Manage many forms of communication and operate confidently within government disclosure guidelines. Do it all and more with the world-class guidance found in Running an Effective Investor Relations Department, your one-stop resource for everything pertaining to your company's dealings with the invest- ment community.

Take a look inside this comprehensive compendium of investor relations information to learn more about:

• The management needs of the investor relations function
• The goals and objectives of investor relations
• Building a clear-cut investor relations officer (IRO) job description
• How you can create a viable company story, conduct a road show, conference call, and annual meeting
• The nuts and bolts of creating effective press releases
• Writing fact sheets, annual reports, and other reports
• Investor relations Web sites that work
• Metrics you can use to measure your company's investor relations activities

Addressing every possible area of the investor relations profession, Running an Effective Investor Relations Department is the essential day-to-day sourcebook you'll keep by your side in running all aspects of your investor relations department.

Back Jacket

RUNNING AN EFFECTIVE

INVESTOR RELATIONS DEPARTMENT

A Comprehensive Guide

Create a resonating corporate message for the investment community. Navigate the various constituencies you deal with on an ongoing basis--analysts, brokers, investors, bankers, credit rating agencies, and the board of directors. Manage many forms of communication and operate confidently within government disclosure guidelines. Do it all and more with the world-class guidance found in Running an Effective Investor Relations Department, your one-stop resource for everything pertaining to your company's dealings with the investment community.

Take a look inside this comprehensive compendium of investor relations information to learn more about:

• The management needs of the investor relations function
• The goals and objectives of investor relations
• Building a clear-cut investor relations officer (IRO) job description
• How you can create a viable company story, conduct a road show, conference call, and annual meeting
• The nuts and bolts of creating effective press releases
• Writing fact sheets, annual reports, and other reports
• Investor relations Web sites that work
• Metrics you can use to measure your company's investor relations activities

Addressing every possible area of the investor relations profession, Running an Effective Investor Relations Department is the essential day-to-day sourcebook you'll keep by your side in running all aspects of your investor relations department.

Author Biography

STEVEN M. BRAGG, CPA, has been the chief financial officer or controller of four companies, as well as a consulting manager at Ernst & Young and an auditor at Deloitte & Touche. He received a master's degree in finance from Bentley College, an MBA from Babson College, and a bachelor's degree in economics from the University of Maine. He is also the author of Accounting Best Practices, Sixth Edition and Cost Reduction Analysis: Tools and Strategies, both published by Wiley.